Family photo from the time when the tradition behind Heart of the Holidays began

Our story

From our family to Heart of the Holidays

What began as my wish to give my three children a joyful holiday season, even during difficult times, grew into a meaningful family tradition. That personal experience is at the heart of Heart of the Holidays today.

Where it began

Our story

Heart of the Holidays grew out of a personal experience.

In 2007, I was a single father of three young children. Life was not always easy during that time. Around Sinterklaas and Christmas, I felt especially strongly how much I wanted to give my children happy holiday memories, even when circumstances were difficult.

I did everything I could to make those days special for my children. Not because everything had to be perfect, but because I wanted us to enjoy being together, despite the challenges we faced.

Since then, Sinterklaas and Christmas have become special occasions for our family. Every year, we come together. Even when life gets difficult, we try to put our worries aside for a little while and make those days warm, joyful and festive.

That experience has stayed with me ever since.

Through Heart of the Holidays, I want to share that same feeling with other families. A day when worries can take a back seat. A day filled with good food, laughter, personal attention and the warmth of being surrounded by others.

We cannot solve every problem a family may face. But together, we can create one special day — a day that creates a warm memory, something parents and children can look back on with a smile.

That is what Heart of the Holidays is all about.

❤️

2007

Where it began for us

As a single father of three young children, I wanted to create happy holiday memories for our family, even during difficult times.

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Since then

A tradition of togetherness

Sinterklaas and Christmas became special family occasions when we come together, enjoy each other's company and put our worries aside for a while.

💡

2026

From family tradition to Heart of the Holidays

That personal experience inspired the desire to share the same warmth with other families.

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Our first edition

Our first edition: five families

In 2026, we are hosting our first Christmas dinner in Amsterdam for five families. It is the first step towards sharing warmth, care and meaningful memories with others.

Our family

Stories from our family

Heart of the Holidays began with our own family experiences. That’s why I feel it’s important to share not only my story, but also how my children experienced these holidays and the family tradition we built together.

Childhood photo of Edith

Edith

The Christmas Memories That Stay With Us

When I think back to Christmas when I was growing up, I don’t necessarily remember one particular gift or one particular Christmas Day. What I remember most is the feeling.

We would decorate the Christmas tree, and my parents would place the presents underneath it. My dad was always incredibly intentional and generous when it came to our gifts. He would really listen to what we wanted and, if he could, he would get us exactly that, even when it was something expensive. As a child, that made Christmas feel incredibly special.

Christmas mornings always began with music. My dad had his George Michael and Mariah Carey Christmas CDs that he absolutely loved 😂. He would be singing, dancing, and trying to get everyone into the Christmas spirit. The only problem was that he had absolutely no rhythm and, in his own words, probably had two left feet! But that somehow made it even more memorable.

There was always plenty of food, laughter, music, and togetherness. Looking back, I think Christmas was my favourite holiday because it was one of the times when I felt such a strong sense of belonging and family. There was something about everyone being together, enjoying each other’s company, eating, laughing, and simply being present that made those moments feel safe and warm.

As for Santa Claus, I actually never believed in him. 😂 But that never took anything away from the magic of Christmas for me. The magic was in my family.

I remember feeling excited every Christmas, but now, as an adult, I also feel nostalgic. Those memories mean even more to me now than they did when I was a child. At the time, they probably seemed like ordinary Christmas celebrations: decorating a tree, opening presents, eating good food, listening to music, and laughing together. But I have come to realise that those seemingly ordinary moments can shape a child in ways we don’t always understand at the time.

The warmth, the laughter, the traditions, and the feeling of being loved can become memories that stay with you for life. When life gets difficult, I often find myself thinking back to those moments. Somehow, remembering the warmth of those Christmases can still lift my spirits. They remind me of where I come from, of the people who love me, and of what really matters.

That is one of the things I am most grateful for now that I have a son of my own. I get the opportunity to create those kinds of memories again, this time from a different perspective. I get to continue some of the traditions I grew up with, while also creating completely new ones with my dad, my brothers, and my son.

I don’t think there is much I look forward to more than that.

I want my son to experience that same feeling of love, joy, togetherness, and belonging around the holidays. I want him to have memories that he can look back on years from now and feel that same warmth.

And then there is Sinterklaas.

I have some wonderful memories of that too, especially as I got older and became part of creating the magic for my younger brothers. I loved helping to make their surprises, using my arts and crafts skills to create something personal and unexpected for them. Seeing how happy and grateful they were made it just as enjoyable for me as receiving surprises had been when I was younger.

What makes me smile even more is that they still remember some of the surprises I made for them.

I think that is the real beauty of these traditions. They evolve as we grow. At first, we are the children waiting excitedly for the presents and surprises. Then, eventually, we become the ones creating the excitement and memories for someone else.

And perhaps that is what the holidays are really about: not the presents, the perfect decorations, or even Santa Claus, but the love and memories we create around them.

Those moments may seem small at the time. But sometimes, they become the memories that shape us, comfort us, and carry us long after childhood is over.

Childhood photo of Kwame

Kwame

Growing up, Christmas was something we looked forward to every year. Even when things weren’t always easy, my dad made sure there was a lovely meal on the table. For one evening, our worries felt a little less important, and we could simply enjoy being together. We are still incredibly grateful to him for creating those moments for us.

That is also why, every year around Christmas, we take a moment to remember that a carefree and festive Christmas is not something every family can take for granted.

When my dad first told me about Heart of the Holidays, I was immediately excited about the idea. I hope it will give other families the chance to enjoy a warm and memorable Christmas together, putting their worries aside for a little while.

Childhood photo of Kwaku

Kwaku

One of my favourite Christmas memories goes back to when I was younger. I remember waking up early on Christmas morning and rushing downstairs to see if there were any presents waiting for me. I had been hoping for a PlayStation for a long time, but I wasn’t sure if I would actually get one.

When I opened my present and saw the PlayStation, I was over the moon. I had wanted one for so long and couldn’t wait to plug it in and start playing.

To me, it felt like the perfect Christmas. Not just because of the present itself, but because of the happiness and excitement I felt that morning. Even now, whenever I think back to Christmas as a child, that memory still brings a smile to my face.

What we stand for

Our mission and vision

Our mission describes what we do today. Our vision shows where we want to go together.

Our mission

Giving families a warm day together

With our first Christmas dinner, we bring families, volunteers, chefs and partners together. We want to give five families a warm and festive day filled with good food, personal attention and time to enjoy being together.

Our vision

A holiday season where people look out for one another

We believe in a holiday season where people make time for one another and show care for those who need it. By starting small and working together, we hope to give more families the opportunity to create meaningful memories together, one step at a time.

Our core values

The values that guide us

Our values shape how we work together, make decisions and support families.

Warmth

We want every family to feel welcome and enjoy a warm, joyful and festive day together.

Connection

By bringing people together, we create space for genuine care, meaningful encounters and lasting memories.

Dignity

We treat every family with respect for their individual circumstances, wishes and choices. Everyone deserves to feel seen and valued.

Collaboration

Together with volunteers, partners and community organisations, we make our first edition possible. Everyone contributes in their own way to creating a special day for the families.

Together, we make it possible

The people behind our first edition

Heart of the Holidays is made possible by people and organisations who each contribute in their own way to creating a special day for the families.

Planning & coordination

Coordinate the preparations, bring the different tasks together and help everything run smoothly on the day itself.

Chefs

Prepare a festive Christmas dinner together with other volunteers for the families to enjoy.

Volunteers

Help with preparations, welcoming families, kitchen tasks, transport and much more. Together, they help make the day run as smoothly as possible.

Partners

Contribute their knowledge, networks, resources or practical support. Their involvement helps us bring our first edition to life.

Get involved

Would you like to get involved?

We have enough volunteers for our first edition in 2026, but you can already register your interest in volunteering for future editions. We also warmly welcome organisations that would like to contribute or explore working with us.